How to Build a Cult Following: Building meaningful Connections  with Your Consumer Base and Workforce




About:
This critical training is designed to guide leaders thought a step-by-step process to build meaningful and effective working relationships – essentially a cult following. The training focusses on identifying mechanisms that allow your employees, customers, vendors, partners and other stakeholders to establish a deeper connection with the organization, its brand, products and services. The cult following ensures that the individuals truly invested in the success of the organization continue to play an integral role in its growth. It invites elements of inclusion and listening leadership.


The Story:
Establishing a mutually influential partnership has a paramount impact on the overall success of your organization.  Leaders have discovered that in order to build the appropriate relationships that they have to demonstrate specific capabilities and elements solidifying the deep connection.  What makes customers satisfied? What keeps employees loyal? How do you know when your stakeholders are truly in it with you for the long-haul? Organizations and leaders can answer these pertinent questions by better understanding what it takes to build a cult following.


In order to truly impact the culture of those who will engage and support your business, you have to demonstrate authenticity, respect, transparency, trust and some other key qualities.  These learned behaviors and interactions require keen business acumen and tact as they are intertwined with how well the business will operate and how successful it will be perceived by its followers. This training demonstrates how to use fearless listening leadership to engage others and to ultimately build a cult following.


A cult following is more than just the employees who work day-to-day.  It is more than the customers who patronize the goods or services.  It’s the sum total of the stakeholders who are impacted by and who have the ability to further impact the success of your organization.  Leaders must be keen enough to build a cult following that embraces the sentiment, feedback, and acceptance of all.


This training can be used for all employees and will be delivered in the form of online courses, podcasts, and multimedia docuseries.


Training for managers and leaders will focus on:
* Understanding the impact of trust, respect, authenticity and transparency in building relationships
* Creating a listening leadership culture when building relationships
* Leading with no followers
* How to leverage the strength of teams
* The social and economic impact of networks
* How empathy impacts relationship building




Training for the workforce will focus on:
* Understanding the elements of building relationships
* The importance of networking
* The value of input and feedback from others
* Learning to follow
* Using social skills


This training is available in a variety of customizable options. You can choose to give individual trainings to your employees and your managers. 


Employees (40 minutes) 
Managers (60 minutes)