Deliverables Previously Assigned to Shalija

SHALIJA:

 

All content is tagged and links back to a corresponding book outline/.content being developed for that outline

  • Performance
    • Leadership
    • Teams
  • Living
    • Personal development
  • Campus (which pulls primarily from Living and some from Leadership)

 

All content from BOOK DRIVE the blogs, training , coaching programs funnels and summits & keynotes/webinars(which are based on themes from the book)

 

BOOK

  • EACH TOTAL WORD COUNT 65,000 -70 K words  110-130 words 
  • Outline and  outcomes are in place to write from.  The HARD section is the content you will need to write. The other sections (physical, mental , spiritual , generational intelligence/health have been researched/developed).  You will pull key content and refine and shape for consistency.
  • Work on the “hard content sections” and then create:which are  repurposed for
    • Add relevant quotes and best practices from the guest interviews to book and also make a list of what we should add links to for the book to take the user the videos/blogs on the sitee
    • Micro blueprints blogs 400 words
      • Which repurpose tea notes introduction you wrote for existing blogs
      • Which are linked to relevant  funnels and sales offers
      • Create- downloads/checklist/scripts for a video and drip that link to the upsell offers
      • Create a Tea Room Reading blog:700-1000 words total
        • Repurposes a key piece of thought leadership from the book
        • Has  a personal Tea Note Intro (200-300)
        • Makes suggestions to other content that is relevant

 

  • Social media posts/captions for this content — to promote
    • Infographic
    • caption

 

CEO CLUB PACKAGE, TEAM TRAINING  AND ONE ON ONE COACHING PACKAGES TRAINING

Sales copy for site /overview

(sales copy is needed and sample lessons/downloads for sales )– this is repurposed for the funnels)

  • Performance
    • Leadership
    • Teams
  • Living
    • Personal development

 

SUMMIT

Sales copy for site /overview

 

Using THIS as a template– rewrite in our own words and then will just “plugin” the outcomes: https://goop.com/ingoophealth/

  • HAPPINESS 360 : PURPOSE AND POSSIBILITIES


  • EACH BOOK INCLUDES:
  • The HOW TO /KEY INFORMATION TO ACHIEVE EACH OF THE THREE MAIN OUTCOMES
  • THERE THREE OUTCOMES FOR EACH BOOK
  • Key info (what is it , how to do it, pain points on what makes it hard, what can go wrong, statistics, misunderstandings, )
  • A few “micro success sections “ (500 words or less)

 

  • Performance
    • Leadership
    • Teams
  • Living
    • Personal development

 

FUNNELS:

  • Webinars/ Traciana “keynote presentations/lunch and learns”
  • Mini video training with downloads 

 

CONTENT

  • Revising/format existing interviews and blogs
      • SEO
      • Titles
      • Descriptions
      • 300 word intro/outro– “the tea leave and tea takeaways”
      • Which are linked to relevant  funnels and sales offers
      • Which are linked to relevant micro blogs and other content that is relevant to the funnels
      • Social media posts/captions for this content — to promote
        • Info graphic
        • caption
  • New Content (Season 3)
  • We we will work on this as soon as S.1 and S.2 content is done
  • Scripts for podcasts/videos
    • Tea with Traciana : (Podcast): a 4-5 minute script that repurposes a micro blueprint and/or affirmations/tip of the day)
    • Tea Room Talk (web series)
      • Strings together a few 
    • Repurpose the tea note and guest introduction

 

XXXXX

  • Coaching/Training curriculum 
  • Delivery of services

 

Blog Data

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Additional Media Attached

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Podcast

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Author Info

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Blog Layout

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Category Blog

Category: Uncategorized