Elements Needed for Brand Guide

CONTENT NEEDED FOR BRAND GUIDES ELTON WILL DO
  • Marketing voice is how we talk to the audience
  • brand attributes (the 3-5 words that are the characteristics of the brand)
  •  Introduction/Welcome
  • B: Brand Brief – Quick Background, Purpose, Audience, Goals
  • C: Brand Attributes (3-5 words that best describe the brand)
  • D: Marketing Voice
VOICE AND LOGIC OF H360
  • the voice is my zen: it is a good balance between entertaining and zen with a hint of almost shocking/bold candor (the things everyone is thinking but worrying about being too “perfect to say aloud”
  • seamless integration of global and multicultural traditions/wisdoms interwoven
  • voice is passive rather active
  • the content does focus too much on the fabric and not the culture
  • the facade of health and wellness 
  • it has a goal
  • look at how GOOP does it
  • it is a matter of knowing when I am going too far on
  • From time to time– there are longer blogs or podcasts talking about 
  • Always 
  • Sage
    • benefits
    • where to get it
    • not the religion or culture behind it or its implications
    • xxxxxxxx
      LAUNCHING CONTENT /SOCIAL FOR H360 & TG
      • blogs
      podcast announcements
      podcast
      • the audio of the blogs
      • health and wellness
      • Ex if I am selling ONE CLOTH– i can talk about fabric and what it does to us
      • talkshow
      products
      rituals
      happiness 350 shorts
      celebrating happiness traditions from around the word
      announcements
      BTS of founder
      tips
      editorial calendars–
      Traciana (we will be building VLN)
      • Tiktok (TG)
        • Clips writing short songs
        • clips of podcast
      • TG will post as Traciana (the neighbor, friend)
      • “hey, I have been away for a while because. I have been developing xxx take a look into the life I am living now)
      Initial Launch Happiness360:

Blog Data

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Social Facebook Data

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Social Instagram Data

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Additional Media Attached

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Podcast

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External Source url

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Author Info

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Blog Layout

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Category Blog

Category: Uncategorized