FULL Research Report on State of Happiness (all avatars) MAGGY



How does the topic of Happiness impact employees?


  • Why is the topic important to employees? 

Because it makes employees identify their personality, hence avoiding unnecessary stress and anxiety in their occupations. For instance, anxiety and stress cause various emotional and physiological issues, leading to increased absenteeism, disagreements, and low productivity. However, being happy workers implies that they will turn up to work, which prevents workplace culture from deteriorating.

  • How are they impacted personally?

A contented employee is more actively involved. Furthermore, engaged employees exhibit increased productivity as well as a significantly lower rate of job dissatisfaction.

  • How does the business community address the topics for employees?

Through teamwork reinforcement

  • What can go wrong when they address this topic for employees?

Nothing can go wrong since healthy relationships are one of the essential aspects of happiness at work.

  • What can go right?

There will be less conflict since close ties among coworkers are an essential tool for workplace happiness.

  • How does the business community fail to address this topic for employees?

It has failed to remind each employee that happiness is a joint obligation or responsibility, and that businesses and their leaders are not solely to blame for employee’s happiness. 

  • How has this topic evolved through generations to accommodate the needs of employees today? 

Humans have evolved mechanisms for producing deep sources of happiness, such as those for courtship bonds, genuine friendship, connected kinship, and cooperative alliances. Comprehending these psychological processes that created them, their evolved functions, and the contexts that govern their activation offers the best hope for keeping some evolved mechanisms in check while selectively activating others to produce an overall increase in human happiness. These mechanisms have now accommodated the needs of employees all over the world.

  • How do business institutions benefit from addressing this topic for their employees?

Addressing the Happiness issue to the employees does not protect business institutions from problems. Still, it reduces the number of predicaments that the institution faces because they will be getting the best out of their employees. Likely, it will also make the business institutions more resilient because when people are happy and content, they are better able to solve rising challenges and help themselves and the business institutions move forward

  • What can go wrong?

Nothing can go wrong since there is ample evidence that happy employees are more committed, constructive, and efficient, thus contributing more to the business institution’s prosperity and has a significant impact on business outcomes.

  • What can go right?

Happiness is beneficial to employees, and this is an excellent place to start. It is also undeniably helpful to business, and you can create the conditions for happiness to propel your company forward and help ensure success.

  • What are 10 best habits that employees can practice in order to become a Happy and Fearless Listening Teams? # CREATE YOUR HAPPINESS

 Please list and explain each best habit. Give us citations about why each practices is beneficial (make sure it is from a multi-source– variety of supporting evidence from multiple sources (at least 2 source)

  • Accepting Responsibility for Being Aware of What Is Going On at Work

Rather than waiting to find out what’s going on with your business, department initiatives, or workmates, seek out the information you need to do your job and make critical decisions. Create and use an information network. Request a regular meeting with your manager and ask probing questions. You may discover that your work colleagues or manager were unaware of the poor communication, and you may learn that your current office lacks a stable work environment of open communication (Coo and Salanova, 2018). In either case, if you take ownership of locating the information you require, you will be better able to perform your duties and will have a greater sense of control throughout your career.

  • Staying away from negativity

Taking part in a hostile work environment will significantly raise your dissatisfaction, regardless of how much you cherish your work. Choosing to be happy at work entails avoiding potential negative dialogues, rumors, and undesirable work relationships. It will create a possibility of developing a company culture that values positivity and cooperation over competitiveness to create a happier job atmosphere for all employees.

  • Making New Friends

Employees spend a lot of time at work, and enjoying your work colleagues is one of the cornerstones of an optimistic professional experience. Feeling recognized and appreciated by even one workmate, particularly if you socialize with them regularly, can significantly boost your daily happiness at work.

  • Using Professional Courage.

Many people are terrified of confrontation, especially when it appears that the disagreement will impact their professional future and economic stability. Professional courage can also open up new doors for you, either in your present position or later in your career (Christensen, 2017). And when you advocate for your ideologies, objectives, and aspirations, you are more inclined to feel enthusiastic about yourself and satisfied with your decisions.

  • Rendering Just Promises that You Can Keep

Failure to keep promises is one of the most severe causes of work stress and unhappiness. Employees frequently devote considerable time looking for excuses for failure to maintain a pledge and worry about the repercussions of incomplete tasks than working. If your amount of work consistently exceeds your available energy and time, do not even accept the unsatisfactory status quo (Wilson, 2012). Communicate to your work colleagues to see if anyone wants the same thing. Then, engage in conversation with your supervisor about how the business can provide additional time, support, or assets that employees require.

  • Requesting Feedback Occasionally

Able to receive essential feedback can provide either positive encouragement that leaves you feeling valued. It can clog in crucial knowledge and skill gaps that will assist you to do your task and fit into your business environment quite effectively. More the feedback you get, the more presumably it is that you will succeed in your career. This will result in more mental stimulation, which will boost your happiness at the job.

  • Assume Accountability for Your Professional and Personal Growth

Take control of your advancement by investing in your self-improvement. Create career expectations and ensure you pursue them. You are more likely to be satisfied in your current position if you feel in control of your career and can see yourself improving and growing.

  • Maintaining a clean and well-organized workspace.

Maintain a clean and tidy workspace at all times. A clean and well-organized workspace can foster a positive atmosphere and boost motivation and productivity. It will also keep your focus sharp and make you feel good all day.

  • Regular basis meditation

People worldwide are recognizing the benefits associated with meditation and incorporating it into their daily lives. So, get on board and exercise mindfulness meditation regularly to de-clutter your subconscious and stay active, rejuvenated, and delighted.

  • Making a goal or purpose for yourself.

Setting a goal or a sense of meaning is exceptionally beneficial to our overall health. It can improve our ability to think and deal with stress. Ascertain your goal and strive to achieve it. It will assist you in becoming more grateful and comfortable in life.

How does the topic impact the customers/consumers /consumers?

  • Why is the topic important to customers/consumers?

Happy consumers have an immediate impact on the business which aid in the improvement of customer retention and loyalty and lower their churn.

  • How are they impacted personally?

Customers feel satisfied and gratified with the business services. Gratitude is a strong feeling and, when conveyed to customers, generates pleasant perceptions while empowering and strengthening the business in the international community’s eyes.

  • How does the business community address the topic for customers/consumers?

By providing the consumers a platform to express themselves, the business community has always allowed customers to share their thoughts on how happiness in the business environment can be improved. Customarily, it has been done through CSAT questionnaires but recently, they have employed other ways of engaging the consumers and include; through Social media, Email, User groups, and Consumer communities.

  • How has the business community failed to address this topic to customers/consumers? 

The most difficult is the social media challenge. Customers frequently interpret the business happiness situation through their sense of reality or viewpoint and do it without even realizing it. They do not spend time trying to comprehend the meaning of customer happiness and instead end up arguing about the situation.

  • What can go wrong when they address this topic for customers/consumers?

The happiness issue will be misunderstood. People’s minds can immediately integrate matters and phrases, hence are prone to misinterpretation. Consumers remember that happiness is interpreted through the lenses of what they have been doing or an acquainted structure. This frequently occurs, particularly in the business environment and on social media, where customers interact with their services.

  • What can go right?

Customers who are happy and satisfied will always do business again since they may understand the concept of business happiness to consumers.

  • How has this topic evolved through generations in a professional setting and what initiatives have customers/consumers taken to implement its importance efficiently?

Consumers have always wanted to feel treasured, and the ability of a business institution to make them feel the way they repeatedly wish to allows them to come out on top of their long-term happiness and loyalty, which has differentiated many top businesses in today’s increasingly crowded marketplace. Consumers have decided to participate in team-building activities since directly targeting and developing happiness is the most effective way to increase consumer team reliance and communication. Encouraging trust and accountability between consumers and businesses.

  • What can go wrong?

Nothing can go wrong when consumers’ initiatives are channeled to assist the community. Engaging in an effective business-community service is an excellent way to boost the consumers’ happiness.

  • What can go right?

Customer service initiative entails more than simply teaching people to understand their happiness in the business world. It is all about treating consumers how they want to be regarded, providing what they need when they need it, and how they want it to be delivered. It all boils down to this: practical interpersonal and social interactions abilities equal good customer relations.


How does the topic impact leadership/management?


  • How the leadership/management is traditionally impacted?

Enhanced customer relations and inventiveness. The management always wants the employees to be happy because they are much more likely to want to make others happy, specifically their customers. The management is more willing to go above and beyond to ensure that every customer has the best experience possible. Customers who are pleased with their purchases will tell others about their purchases, leading to increased sales. This improves mental ability and willingness to innovate.

  • How do leadership/management address and fail to address this topic?

They have failed to create essential opportunities for development. Many employees have become stuck and bored since they feel they have nowhere to go in their jobs. Leadership/Management needs to create opportunities for growth and advancement instead. Provide training programs that assist their employees in developing or learning new skills and providing unique challenges and opportunities for betterment for your employees.

  • Why is the topic important to leadership/management?

Outstanding leadership inspires and empowers employees and creates a level of happiness that encourages employees to go above and beyond for the workforce and consumers. Incompetent managers, on the other hand, spread stress and frustration throughout their organizations. Similarly, it is critical for leaders to be happy at work. Unhappy managers make their employees unhappy, make it difficult for them to achieve their goals, and make them more susceptible to anxiety disorders and depression.

  • How leadership/management have needs to address this topic evolved?

Happiness in leadership and management has evolved since employee satisfaction is about far more than just the workforce. Leaders have always been in a unique position to improve their employee happiness and ensure that those who work for your company are uniquely equipped to reap the benefits of happiness at work. Leaders have continued to assist in setting up the tone for the entire organization. Not only are you in a better position to make policy changes for the benefit of your employees, such as allowing flexibility in their work schedules and providing benefits that can help make employees happier. Many business leaders have embraced well-being and happiness initiatives in recent years as critical to both employee satisfaction and organizational success.

What are 10 best habits that leadership/management can practice in order to become a (Happy Leader).Fearless Listening Culture? # CREATE YOUR HAPPINESS

  •  Please list and explain each best habit. Give us citations about  why each practices is beneficial  (make sure it is from a multi-source– variety of supporting evidence from multiple sources (at least 2 source)
  • Request Feedback and Document How the Policy Will React

By gathering insights in the same solemn manner as you would ask any project- or consumer query, you demonstrate that the feedback is valuable. Following that, you put the reviews through a screening process, develop potential policies for making work a brighter environment, and see that policy through to implementation (Yang, 2014). These adjustments may appear frightening, but you’ll be astonished at how grateful your workers are.

  • Promote participation in common areas.

Managers should make efforts to create environments in which employees can easily communicate and share ideas. Conversations in the break room can evolve into collaborative ones. Make it inviting and effective by including nice furniture, tables, and, if possible, snacks and beverages.

  • Assist employees in understanding how their work contributes to the achievement.

A related issue afflicts large organizations: individuals lose sight of how their work contributes to the institution’s larger goals and vision. It is your responsibility as a leader to help all of your employees understand that their work is essential to the process and that the quality of it matters. Your company’s thought leadership has spent time developing goals and aspirations, but leaders in all aspects must assist every employee see themselves as indispensable to that quest.

  • Reduce your micromanagement whenever possible

There will be staff members who require a hands-on management style, but as soon as workers demonstrate their ability to reach out when they need assistance, try to back off on the micro-management whenever possible. Let it go if there are two good ways to do something and they do not choose yours. Employees value independence and are satisfied with the job when they are not constantly having minor changes enforced on their achieving things (Allison, 2015). Excellent training is a massive component of this: if you train your employees well from the start, you won’t have to keep reminding them to produce great work overtime.

  • Always express gratitude.

Employees rarely become dissatisfied or leave for financial reasons, in my experience. When they become disenchanted, it is usually because they dislike their manager, are disengaged or believe they have stopped learning. A positive culture and workplace environment are incredibly beneficial because they encourage teamwork and communication, which increases engagement and opportunities for teammates to learn from one another.

  • Assist Others in Becoming Leaders

Leaders who share their knowledge create opportunities for new people to enter leadership training. It can be intimidating to think about other leaders rising through the ranks. Still, most new leaders will be appreciative because you saw possibility in them and allowed them to develop (Millick, 2009). Effective communication between employees mature also means that you have go-to people who are ready to take over as managerial roles when you are in charge of a large team. People are happier when they have elevated, well-trained leadership at all levels of the organization, so always see grooming the next generation of leaders as part of your mission.

  • Provide benefits that go beyond the essentials.

There are numerous ways to supplement employees’ salaries by assisting them in other areas of their lives. To protect employees’ incomes, you can provide them with additional life insurance or disability insurance. Employees appreciate other ancillary benefits such as dental, optical, and wellness. Additionally, gym memberships and transportation benefits are excellent benefits for keeping employees happy and healthy. It is critical to provide better benefits so that your employees understand how much you care about them and their families.

  • Provide Incentives for Personal and Professional Growth

When there are no immediate opportunities for leadership, you can still provide career development assignments, which can range from in-person leadership training courses to online professional development. The business environment should recognize that having these options available will assist good employees in soldiering through times in the business trajectory when they are not doing the exact work they want to do. Providing meaningful and personalized professional development allows you to recognize those who have made the most progress.

  • Encourage a diverse workforce.

A happy leader has happy employees who will publicly recognize accomplishments, provide a group lunch, reserve a prime parking space, or change a title within the office. The leader also assist employees in growing and developing, whether through taking on new desired responsibilities or challenges, enrolling in courses to learn new skills, or expanding their knowledge of the company through company business trips.

  • Eliminate impediments to the success of great employees.

When you are a leader, it is indeed simple to yourself as “in full control” of colleagues, trying to ensure they do excellent work. However, for many of your standout employees, the issue is procedural stumbling blocks that prevent your best workers from moving forward at a rapid pace (Rego et al., 2010). If you see yourself as someone who can remove obstacles from your employees’ paths, you will begin to see impressive results that you would not have gotten simply by conducting check-ins and follow-up meetings. A sense of progress has been shown in studies to help people be happier at work, and you can help your employees see how far they can go.

How does the topic impact brands?

  • Why is the topic important to brands?

It is essential since potential investors consider employee and customer satisfaction: Institutional investors consider employee happiness as a predictor of an organization’s prospects, with Glassdoor scores factored in when deciding whether or not to provide financial support. In the business world, partnerships are formed based on shared values, employees’ and consumers’ happiness, and individual approaches.

  • How are brands impacted?

Happy employees provide better services to their customers; hence consumers are drawn to the businesses that care about their employees. However, Consumers can easily share stories about brands’ failure to keep promises or otherwise disappointing their customers. A negative comment, irrespective of its authenticity, can become a viral sensation within seconds of being uploaded and “liked.”

  • How do businesses typically address this topic for their brands?

Encouraging dialogue. There is significant evidence that paying attention to employee and customer experience and happiness can help businesses safeguard their brand and enhance their result. While encouraging dialogue between the employee and the company is not a new concept, many businesses now have the ability to quickly and deliberately quantify and impact employees’ happiness and customers’ satisfaction by combining cutting-edge technology with tried-and-true best practices.

  • What can go wrong when business addresses this topic for brands?

The business brand failures are gaining attention. It is effortless for customers to share storylines about brands struggling to keep commitments or otherwise disappointing their customers.

  • What can go right?

Expecting to change everything at once or dramatically alter your culture overnight is unrealistic. However, a consistent commitment to asking employees what’s going on, understanding the customers’ perspectives on your brand, and taking a long-term approach to action will go a long way toward creating an environment in which your employees and brand thrive. Finally, by prioritizing employee engagement, you will be better positioned for your organization to be admired.

  • How has the way that businesses and/leadership need to address this topic for their brand credibility evolved through the years to accommodate the needs of their stakeholders of today

Making the stakeholders feel like they are part of Something Greater, a brand with visions enveloped in sustainable goals. Some brands have always generated childhood joy, whereas others have lifted the consumers’ spirits by making them feel connected to a greater good. These are brands that share a common goal. Those core values are constructed into the product and the experience, and the consumer feels as if they are just as important a part of the journey as any other. These brands always find a place in society that truly benefits individuals and contribute significantly to how consumers behave as they try to bring happiness to their lives. Brand happiness additional benefits have many components, but true happiness can be found in the simplest of things within the brand itself.

  • How do the brands benefit when their leadership address this topic?

It enhances the brand’s popularity. Customer satisfaction and happiness should never be underestimated. When leaders address happiness in business branding, those planning the branding should ensure maximum customer satisfaction. The likelihood of these happy and satisfied customers/consumers sharing your content across multiple social media channels is high. The critical point is to identify which elements are essential for customers’ and employees’ happiness, accurately measure that data, and incorporate them into the business branding strategies. A thriving business is built on happy customers. Whether a customer is new or has been with the company for a long time, they expect the best possible experience in exchange for their money and loyalty. While most businesses understand that customers are essential for growth, not every brand is taking steps to meet customer expectations and persuade them to stay.

  • What can go wrong?

Every market has competition. The business competitors may be waiting for the leader to make a slight mistake when promoting the company’s brand. However, an intelligent leader should always plan and execute a strategy to stay ahead of the competition. Identify the customers’ happiness and try to resolve the customers’ pain points.

  • What can go right?

Increase in Sales Revenue. Businesses that prioritize customers’ happiness will see an increase in overall sales revenue. Customer happiness and increased revenue are inextricably linked. Happy customers will never focus on your competitors’ promo codes; instead, they will interact with your business brand, buy, and strongly suggest the services and products to their family and friends.

  • What are 10 best habits that business leaders can practice in order to create a happy Fearless Listener Brand? # CREATE YOUR HAPPINESS
  •  Please list and explain each best habit. Give us citations about  why each practices is beneficial  (make sure it is from a multi-source– variety of supporting evidence from multiple sources (at least 2 source)

  • Taking your time to respond to the customers feedback and inquiry

How long does it take you to respond to a customer’s inquiry? Response times can significantly impact customer happiness and satisfaction, arguably the most crucial factor in a business brand. We are repeatedly reminded that you must be available to your customers in branding to close the deal and follow up on their leads. Still, that effort should continue even after the value is completed (Niedermeier et al., 2019). Be sincerely dedicated to providing more excellent customer service than anyone else in your business sector. This commitment must be so strong that all of your customers feel it.

  • Creating a great atmosphere for both customers and employees

Employee and customers’ happiness and satisfaction are critical to a business brand’s long-term success. If you want to grow your business, you need to create a great environment that promotes collaboration, autonomy and motivates everybody to explore different things. Attracting and retaining loyal customers and employees with top talent is one of the most challenging business aspects. The only way to truly achieve this is to create a positive work environment in which employees enjoy coming to work and strive to do their best, which will positively fuel customers’ experience.

  • Consumer Recommendations

Your most loyal customers are also your most effective salespeople. They will provide testimonials, leave reviews, and, most importantly, refer their friends, family, and coworkers to your brand if they are happy and content. A high number of customer referrals indicates a high level of customer satisfaction.

  • Sharing the content from behind-the-scenes

Bringing consumers behind the scenes personalizes businesses. It can be providing employee experiences on social media, or it can be a sophisticated, interactive experience. Leaders can provide the “Behind the Scenes” tours to their customers to immerse them in the magic of the business (Norton et al., 2010). These tours show your company’s unseen side, demonstrating how the company is positively engaged in sustainable development goals through agriculture research and other technological advancements. In return, they promote the business brand while providing customers with an unforgettable experience.

  • Customers should be polled in order to gain a better understanding of them

To make customers happy, the leader must first understand them. Surveys can be beneficial if businesses use proper data analysis to analyze data and make needed adjustments. Make use of your imagination when conducting surveys. Many customers will be reluctant to complete a lengthy survey but will gladly respond to questions.

  • Making use of personalization

Eighty percent of the population believe that brands do not cater to their specific needs. Smaller brands must commit to this growing consumer trend in a world where some brands must double down on personalization to satisfy their customers’ needs. For example, because ordering online through voice assistants will require instant brand recall, this disruptive change means that excitement and engagement will be even more critical in the future.

  • Examine each brand experience.

A poor customer experience at any point in the customer lifecycle can devastate your brand. In addition to ensuring that the appropriate skills are demonstrated, you must also ensure that they are shown consistently. Please pay special attention to crucial customer brand experience and ensure you have a complete picture of the consumer-employee expertise. The business might risk service lapses that can seriously harm its brand’s reputation.

  • Developing a brand with a purpose.

Consumers want to believe that businesses care about the same issues that they do. According to one study, while 73% of customers want to support companies with something meaningful, only 5% believe that businesses do so (Yoshida et al., 2021). For example, sourcing 50% of their wood from sustainably managed forests, use solar panels and limit water usage in their retail outlets. Correspondingly, the business brand can market by developing environmentally friendly cleaning products that reflect consumer values.

  • Rewarding customers loyalty

Developing a customer loyalty program is one way to entice customers to return to your brand and possibly become advocates. Such an initiative can take different forms, but here are a few prevalent customer loyalty frameworks that leaders can incorporate into your business to help them ensure that they are happy (Schnebelen and Bruhn, 2018). For instance, delivering promotional discounts that are only available to members of the loyalty program, gift cards can be exchanged for referrals or online reviews.

  • Concentrate on adding value.

Value is always at the heart of brand loyalty. Giving away freebies or being the cheapest product are not ways to demonstrate value. It is instead about giving customers what they want. For example, consider providing the best prime to the customers, and they will be willing to pay for the products and services because of the value they receive in return. Happiness is the key to retaining customers.



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Christensen, M. (2017). Healthy individuals in healthy organizations: The happy productive worker hypothesis. In The positive side of occupational health psychology (pp. 155-169). Springer, Cham.

Coo, C., & Salanova, M. (2018). Mindfulness can make you happy-and-productive: A mindfulness controlled trial and its effects on happiness, work engagement and performance. Journal of Happiness Studies, 19(6), 1691-1711.

Kanter, B., & Sherman, A. (2016). The happy, healthy nonprofit: Strategies for impact without burnout. John Wiley & Sons.

Millick, C. A. (2009). Values-based leadership and happiness: Enlightened leadership improves Rego, A., Ribeiro, N., & Cunha, M. P. (2010). Perceptions of organizational virtuousness and happiness as predictors of organizational citizenship behaviors. Journal of Business Ethics, 93(2), 215-235.the return on people. The Journal of Values-Based Leadership, 2(2), 5.

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Schnebelen, S., & Bruhn, M. (2018). An appraisal framework of the determinants and consequences of brand happiness. Psychology & Marketing, 35(2), 101-119.

Wilson, S. (2012). If happy employees are productive employees, how do you make them happy?

Yang, C. (2014). Does ethical leadership lead to happy workers? A study on the impact of ethical leadership, subjective well-being, and life happiness in the Chinese culture. Journal of business ethics, 123(3), 513-525.

Yoshida, M., Gordon, B. S., & James, J. D. (2021). Social capital and consumer happiness: toward an alternative explanation of consumer-brand identification. Journal of Brand Management, 1-14.


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