How to Write A Description- SOP- Heather

How to Write a Description

 

Examples 

 

Panel: 

https://docs.google.com/document/d/15ALHeRARUqgtkrsLwG-zvOlI_vRuFEtS/edit

 

Individual:

https://docs.google.com/document/d/1e2L0L7vc5mrb7MyNby73nquGQFPFpfeB/edit

 

Tools:

https://keywordtool.io/search/keywords/youtube/

 

Youtube:

 

Writing descriptions for Youtube is more of an art than a science. There is no exact format or scheme to follow, but there are some rules that need to be adhered to, to make it work. I will provide some examples from above as well as other examples I have found.

 

  1. Video title: 70 characters
  2. YouTube description: 5,000 characters
  3. Playlist titles: 60 characters
  4. Description above the fold 120 characters
  5. Use the primary keyword 2 – 3 times throughout the description or more
  6. keywords within the first 2-3 sentences or in the beginning of your description.
  7. YouTube Video Tags

Tags can be up to 30 characters in length and you can add a total of 500 characters in the tag section. Here are three main types of tags that you should add:

 

Your primary keyword as a tag

Secondary and any other keywords like name of people name of companies 

roles, locations, etc

Any words that describe the content of the video.

Brand-related and channel tags (VLN, VLnetwork, Nourish, Fearless Listening, SSB, Say Something Beautiful, Traciana Graves, etc.

 

As discussed in the previous documents all Youtube Titles must be 70 characters or less, this includes spaces. 

 

During search, only a partial description is shown from videos. Approximately 120 characters including spaces are available “above the fold”. This where the most impactful and helpful part of the description should be written.

 

Example 1 Youtube Individual:

 

David Grasso BoldTV How to be a Fearless Moderate in a political world

 

Description:

 

Fearless Listening Conversation S3E1 (I’m making up the season and episode, please use correct one)Can you even be a moderate in our divided political climate these days? David Grasso, CEO of BoldTV and FoxNews contributor discusses with founder Traciana Graves, how he navigates this perilously thin line that he walks. In this episode, he explains how he leverages compassion to understand both sides of an issue as well as accept what he says, “The truth is messy. There’s a lot of truth on both sides and it’s really important to listen to different viewpoints because you might change your mind.”

 

Subscribe to our channel for other Fearless Listening Conversations

Sign up for our newsletter: URLxxxxxxx

Follow us on Facebook: URLxxxxxx

Follow us on Instagram:URLxxxxx

Learn more about Fearless Listening: URLxxxxxx

 

(Timestamps for longer videos, give main points)

TIMESTAMPS

[03:35] Traciana Graves: What is Fearless Listening

[04:14] David Grasso: Lockdown

[05:53] David Grasso: Being a moderate

[08:17] David Grasso: What does it mean to coexist  

[10:48] David Grasso: Being a journalist

[11:59] David Grasso: Being Cuban American

[14:51] David Grasso: Radical inclusionist 

[16:45] David Grasso: 9/11, recession, pandemic

[18:56] David Grasso: How to be a moderate

[21:31] David Grasso: Cancel Culture

[26:15] David Grasso: Glass Ceiling 

(Timestamps should match what is on the upload not the transcript, because the transcript and upload may have different start times, please verify)

 

TAGS

(I get tags from the article itself as well as some things they may refer to, example Grasso says Liberals, but many people search the term Progressives rather than Liberals, so I added it here. I also use https://keywordtool.io/search/keywords/youtube/ to get alternative words to my main tags)

 

Tags: 

Politics, political, Republican, Democrat, GOP, Moderate, David Grasso, Traciana Graves, Cuban, Journalist, FoxNews, BoldTV, Policy, United States, Political moderates, Harvard, Miami, Immigrant, DC, Glass Ceiling, Fearless Listening, VLN, VLNetwork, political news, New York, politically correct, culture, mentors, leaders, Cancel Culture, politically extremist, millennials, economics, Kennedy School, political science, media, political divide, conservatives, liberals, progressives, Americans

 

Example 2 Youtube Panel:

 

4 Panelist discuss why we still need to have the Glass Ceiling talk

 

Description:

 

Fearless Listening Experiences S1E1 Does the Glass Ceiling even exist any more? Four panelists: Lloyd Cambridge founder and CEO of Progress Playbook, Daphne Espinal editor of Heart and Soul magazine and founder of Left Brooklyn, Sofie Rud Group Head of Communications STARK Group & Yvahn Martin eCommerce director Giorgio Armani USA discuss why they personally feel this conversation around the Glass Ceiling needs to be had more than ever with VLNetwork Founder Traciana Graves.

 

Subscribe to our channel for more in depth videos that go beyond the Glass Ceiling

Sign up for our newsletter: URLxxxxxxx

Follow us on Facebook: URLxxxxxx

Follow us on Instagram:URLxxxxx

Get the full 360 Glass Ceiling Experience here: URLxxxxxx

 

Tags: 

Glass Ceiling, Breaking Glass Ceiling, Glass Ceiling workplace, sexual harassment, harassment, wage gap, pay, women, men, gender, Traciana Graves, Yvahn Martin, Sofie Rud, Daphne Espinal, Lloyd Cambridge, Giorgio Armani, Progress Playgroup, Stark Group, Heart and Soul Magazine, VLN, VLNetwork, Fearless Listening, leadership, workplace, business, equal pay, work, career, income, corporation, mothers, queer, LGBTQ, POC, People of color,  African American, women of color, systematic, entrepreneurs

 

Additional examples below:

 

Descriptions for our social media, metal data, internal indexing etc.

 

Descriptions for our internal work needs to be more thorough in that other content assets will be created from them. 

 

Individual:

https://docs.google.com/document/d/1e2L0L7vc5mrb7MyNby73nquGQFPFpfeB/edit

David Grasso BoldTV How to be a Fearless Moderate in a political world

 

Description:

David Grasso

Harvard Kennedy School

BOLDTV founder & CEO

FoxNews Contributor

Journalist

Cuban American immigrant from Miami

KEYWORD: Moderate 

 

In this interview David Grasso talks about being a moderate in a heavily divided political climate. He speaks about using compassion and understanding to know where both sides are coming from. Because of his academic background in policy making he leans toward pragmatism. He is a Cuban American and growing up in dual cultures helped him become a moderate. He believes we should push away from extremism on both sides and look for partnerships.  He also believes in being radically inclusive and more forgiving especially about culture. He also wants to stress the need to change the nature of mentorship, especially in regards to gender. As someone who has had many female mentors, David feels it’s time to address this.

 

Panel: 

https://docs.google.com/document/d/15ALHeRARUqgtkrsLwG-zvOlI_vRuFEtS/edit

4 Panelist discuss why we still need to have the Glass Ceiling talk

 

Description:

 

Lloyd Cambridge founder and CEO of Progress Playbook

Daphne Espinal editor of Heart and Soul magazine and founder of Left Brooklyn

Sofie Rud Group Head of Communications STARK Group 

Yvahn Martin eCommerce director Giorgio Armani USA

LGBTQIA+

Mothers

Entrepreneurs

Women

People of Color

Systematic gender issue

KEYWORD: Glass Ceiling

 

In this episode four panelist discuss why having conversations about the glass ceiling is important to each of them.

YM- As a person of multiple identities of queer, black, woman, she feels that there are lots of potential limitations placed on her but hasn’t stopped her

DE-As a person of color believes she can help inspire others by sharing her personal trials and tribulations

SR-As a woman and mother she believes some may see her motherhood as a potential limitation

LC-He believes talents and gifts and abilities of individuals are potentially limited because of a systematic gender bias

 

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