Content Pillars and Topics (planning Maria and Yami)

Timelines:

 

July 1

Active Campaign

  • is installed on both sites and allows us to see where each user is spending time
  • CRM Is working
  • Booking workflow established
  • TG 
    • TG site is loaded and fully ready– to showcase all info needed for booking and links effectively to H360 for next booking steps
    • Links to the TG social media handles
    • Has a pop-up landing page- where the user can sign up for TG’s newsletter that features her music updates and BTS journey- once the user signs up the user is directed for updated on this collumn which is available as a blog on H360 and the user get regular emails with TG’s header on it.
    • The first TG gig for the End of August, then September  and Oct are available
    • A rough trailer for the TG documentary “How I Came To Song” is available
  • H360
    • At least 40 blogs will be on site
    • the newsletters that are blogs– will give us additional regular content that is evergreen.
    • Waitlist for the four different summits is available
    • Opt-in for the H360 newsletter is available as a pop up landing pages
    • The various 15 different avatar special tagged blogs by user passion and pain point
    • The store is loaded with
      • Hair line care line is available
      • 20 essential oils
      • 3 perfume lines
      • 2 product lines (candles, spray)– candles come with curated crystals
      • Smudge kits
      • Crystal Singing Bowls
      • One our of wellness 7-day courses is live

August 1

  • TG 
    • How I came to song podcast with daily short clips is available
    • the documentary is being entered into different festivals
    • we should be able to regularly have a workflow for bookings of TG as as speaker and singer at corporate events and conferences
  • H360
    • The H360 podcast series is available
    • The store is loaded with
      • 2 additional product lines (candles, spray)
      • preview of One Cloth headwrap and bag collection is available
      • additional 7 day and 30 ritual wellness kits are available

September 1

  • TG 
  • H360

Oct 1

  • TG 
  • H360

Nov 1

  • TG 
  • H360

Dec 1

  • TG 
  • H360

Feb 2023

  • TG 
  • H360
  • VLN
    • Possibly Launch VLN

Updated Media Project for TG and h360

Podcasts:

 

Tea With Traciana

FORMAT (early morning thought, how it inspires a song I am writing that sing, I go deeper in what inspired me, and then call action)

  • TG’s take:   In The Grit or Wisdom & Traditions
  • TG’s take: workplace wellness
  •  TG’s take: the making of each product — my why
  • TG’s take: making of using each ritual — my why
  • TG takes: a note of former aspects of self (new mom, expecting, heartbreak, loneliness)

OR

  • The daily BTS of making this project can be turned into video podcast series– or what is used for the initial S.1 Tea with Traciana series

 

existing assets for Tea with Traciana

  • There is a sound design and voice-over  that is done that can be refined

Happiness 360

  • Happiness 360: Tales In The Grit
  • Happiness 360: Wisdom & Traditions
  •  Happiness 360: Editors’ insight- (on blogs such as chakras, and new moms)
  • Happiness 360: Weekly Theme
  • Happiness 360: Featured Guests

existing assets for Happiness 360

  • A trailer that is two minutes that was formally for the whole Grit Project — but that can now be branded H360 and we can sections that list out each segment. ( i sent this via WeTransfer)
  • Featured Guests
    • At least 8 existing interviews need to be mixed and a sound design
  • WIsdom & Traditions
    • At least 10 that are mixed and need a sound design
  • Grit
    • 30 existing interviews that need to be mixed and a sound design

Mini-Documentary: “How I have come to song”

  • Behind the scenes of the making of the songs used for the different H360 segments that are then developed into fuller songs for the Album Project
  • I am currently shooting this with my class at the cable station– this will be entered into festivals and such
    • Me in my closet working on rough songs
    • Me discussing my why– which is the whole point of this H360 project which inspires the songs
    • Me working on the songs in a studio in NYC
    • Then we can add the full soundtrack/design
  • The daily BTS of making this project can be turned into video podcast series– or what is used for the initial S.1 Tea with Traciana series

I will send you the footage I shot in my closet with my XCAM with the updated lighting you suggested

I will be getting a SONY BIG CAMERA

Album Project

  • 1) Can feature fully developed songs from the DOC and sound design2
  • 2) Devotional /sound healing songs
    • that accompany the rituals (mediation, healing, self-nurturance)
    • singing,
    • sound frequencies
    • guided voice —
    • extended mixes will look

 

 

NEWSLETTER DRIPS

TG

H360

 

 

UX

All newsletters will be very short and refer the user to a link where the newsletter is laid out like a special bulletin feature on H360.

  • TG blog will get a special header so you know this is my column and where I am talking about my journey and making music
  • I can promote my blog on the TG brand
  • H360 will also have 15 different special optin based on the avatar– where is a form on avatar-based blogs that allow them to sign up for monthly special edition based a passion or pain point
    • we are making the most of creating great content on the site– that is evergreen

This link has has all of the newsletter and special edition opt-ins:

https://www.achatwithstars.com/?p=2629&preview=true

xxx

Recap of Things we are selling on H360

  • Virtual and In person Healing gatherings (based on avatar groups)
  • TG concerts (virtual and in-person)
  • Corporate wellness training, coaching and workshops
  • a great hair product line
  • Smudging kits and rituals
  • 20 essential oils that will have different “special bundles
    • Each bundle will have 7 days, 30 days, 6 month daily lessons to go deeper in the outcome
  • 8 candles and corresponding sprays
    • Each bundle will have 7 days, 30 days, 6 month daily lessons to go deeper in the outcome
  • 3 perfumes with crystals and match laundry fragrances
    • Each bundle will have 7 days, 30 days, 6 month daily lessons to go deeper in the outcome

 

 

 

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OUTLINE OF THE SOCIAL MEDIA OUTLINE (ELTON FOUND)

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CONTENT PILLARS 

 

 

 

Each month will have themed weeks, however, content will follow an 80/20 structure with 80% of content following relevant theme and 20% supplementary content featuring global stories, travel guides, etc.

 

Theme
Tagline
Product Lines To Promote
Week 1
Manifest
LIVE YOUR BEST LIFE
Delight & Bless
Week 2
Self-Care
CREATE YOUR BEST SELF
Meditation & Remove Negative Energy
Week 3
Nurturance
FUEL YOUR HAPPINESS
Delight & Restore
Week 4
Restoration
SLEEP WELLNESS
Rest & Replenish
Week 5
Confidence
BE A BADASS
Bless & Nurture
xxx

OLDER MEETING NOTES BELOW

The 3 BRANDS CONTENT

 

VLN only Posts podcasts

Podcasts

Tea With Traciana:

FORMAT (early morning thought, how it inspires a song I am writing that sing, I go deeper in what inspired me, and then call action)

  1. TG’s take:   In The Grit or Wisdom & Traditions
  2. TG’s take
  3.  TG’s take:  making of each product — my why
  4. TG’s take: making of using each ritual — my why
  5. TG takes: a note of former aspects of self (new mom, expecting, heartbreak, loneliness)

H360

 

Social Media Content:

  • who we are?
  • info about podcasts and videos — and our why?

 

Videos

  • TBD

 

TG PERSONAL/PROFESSIONAL

Videos

  • podcasts
  • day in the life about how I live my life
  • motivation?
  • something I am making /creating (sneak peak)
  • singing

Podcasts

Tea With Traciana:

FORMAT (early morning thought, how it inspires a song I am writing that sing, I go deeper in what inspired me, and then call action)

  1. TG’s take:   In The Grit or Wisdom & Traditions
  2. TG’s take: workplace wellness
  3.  TG’s take:  making of each product — my why
  4. TG’s take: making of using each ritual — my why
  5. TG takes: a note of former aspects of self (new mom, expecting, heartbreak, loneliness)

 

Blogs:

  • see topics outlined below
  • the making of my music and concerts

Happiness 360:

Videos

  • women on street interviews
  • video podcasts editions
  • Rituals
    • tik tok
    • reels

h360 Blogs

  • expert blogs
  • editorial blog (bts)
  • cultivator blogs
  • best select products blog
  • blogs with podcasts

h360 Podcasts

  1. Happiness 360 : Tales In The Grit
  2. Happiness 360: Wisdom & Traditions
  3.  Happiness 360: Editors’ insight- (on blogs such as chakras, and new mom’s)
  4. Happiness 360: Weekly Theme
  5. Happiness 360: Featured Guests

 

xxxxx

EDITORIAL BLOG SCHEDULING 

 

This week Maria solo: 5/16

 

  • Different words for the “confidence”/self-esteem: YOU ARE A BADASS/
  • Keywords for blogs discussed
  • products descriptions– will TLC once shared
  • categories for h360
    • for products
      • tabs and subtabs
    • content theme

 

Next  week Maria solo 5/23

  • core social media posts and captions
  • first newsletter
  • podcast introductions: revise what TG shares
    • Tea with Traciana
    • Happiness 360:
  • TG LinkedIn:
    • will revise the copy that TG shares
  • write fashion blogs
  • products descriptions
  • events- tg in concert– sales copy
  • summits- waitlist- sale copy

 

 

 

Hair Product Line is called:

  • Regenerate

 

Launching Blogs for H360 — Initial 30

  • What is happiness-3
  • Blogs regeneration hair product line
    • how your hair is impacted by stress
    • how your hair is impact being a new mom
    • how pregnancy changings
    • how to grow your hair
  • Blogs Smudging-
  • Blogs Fashion- Maria will write
    • tips to have confidence
    • tips to be happier
    • tips to relax
    • tips for expecting moms
    • tips for when you are like you have extra weight
  • Blogs Home Decor
    • feng shui
    • how to it impacts your mental health
    • best interior design hacks for better meditation
    • best interior design hacks for better sleep
    • best interior design hacks for happy babies
    • hygge– best practices (lifestyle)– surrounding yourself to make yourself more comfortable
  • Blogs on Wellness
  • New Moms
  • Working Moms
  • Meditation
  • Workplace
  • Leadership
  • Grief
  • Divorce
  • Loneliness
  • Heartbreak
  • Expecting moms-
  • Chakara- 1
  • Sound Healing-1
  • Mediation-1
  • Visualization-1

Launching Blogs TG

  • my happiness journey
  • new mom- note to former self
  • expecting- note to former
  • sound healing-
  • return to making music
  • meditation
  • smudging
  • home decor- declutter and revisit my home interior designs

 

XXX

VLN EVENTUALLY

  • revisit the names and branding for:
    • Tea Room Talks– can also name/brand this with H360 and VLN reference?
      •  format-
        • tg singing
        • welcoming other musical guests
        • featuring interviews with cultivators
        • featuring i
    • Tea Room Reflection
    • The Tea Room Hub

 

 

 

 

MARIA AND TG AGENDAS:

 

 

Mon

  • key words for smudging
  • pet blogs- done
  • keywords for new blogs done
  • review the sound healing blog
  • can we make the workplace training write-ups into blogs- done
  • new email address?
    • support@happiness-360.com

Tues: 11-1PM

  • TG Linkedin/Doc
  • how to make sure some of the tips being assigned are then edited out and only available in the rituals: we can even be very clear that we have the specific rituals in place to go deeper

 

Next time:

  • cultivators– all prompts
  • name of TG monthly concerts
  • what will be the daily posting schedule for ranking
  • we should identify additional beauty blog
  • review existing in the grit stories and plan the layout as a blog podcasts

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Category Blog

Category: Uncategorized