TEAM TIMELINES SUMMER/FALL 2022

 

PROJECT TIMELINES

 

May 10-26 

Social Media

Yami

    • Big picture planning
      • mapping out the editorial cal and pillars for the big picture launch
      • establishing foundational style guides
      • developing ideas and strategies
      • social media content that will be needed for once the sites are live
    • VLN should be an extra service— for now, we want to just get to be on solid ground.
      • Updating graphics, bios, optimization, deleting or hiding old posts,
      • adding some key content so it is credible and clear as a brand and so the user knows what to expect when do add more content by July.
        • -YouTube needs to be organized for sure and most videos and playlists are hidden –
        • FB -IG -Twitter or LK As we have until May 27- 31st before even posting on my personal we can use this time for editorial content development and planning—
    • We can load TG professional with pillar content.
      • Updating graphics, bios, optimization, deleting or hiding old posts,
      • adding some key content so it is credible and clear as a brand and so the user knows what to expect when do add more content by July
        • FB -IG -Twitter or LK
    • We can load  H360 with pillar content.
      • Updating graphics, bios, optimization, deleting or hiding old posts,
      • adding some key content so it is credible and clear as a brand and so the user knows what to expect when do add more content by July
        • FB -IG -Twitter or LK
    • TG personal
      • develop content for tg posting regularly on personal– as soon as sites are live
      • note on my personal I will not mention any of my brands or anything I am up to for the first month or so (even though the brands will have updated content and information)

Editorial: Products, Blogs, and social media support

  • graphics find photos
  • editorial refines blogs 

 

  • Key blogs and podcasts are created and added and linked to recommended products  
    • 5-10 blogs on smudging (links to smudging kits and rituals)
    • 5-8 blogs on beauty and hair (links to hair lines and rituals)]
    • 2-4 blogs on compassion (links to girt stories and tg events)
    • 10 blogs from our cultivator and grit blogs (links to relevant products and rituals and expert blogs)
    • 10 blogs product/ritual blogs (links to relevant products and rituals and expert blogs)

 

  • Products  and graphics descriptions are added to
    • coming soon
      • 6 other product lines and bundles
        • Delight
        • Meditate
        • Rest
        • Replenish
        • Restore
        • Nurture
        • Bless
      • 6 other product lines and bundles with ritual kits
    • available now
      • hair care bundles
      • Mini hair rituals
      • Mini smudging kits  and rituals
      • mini smudging kits with rituals
      • Deluxe (full sage candle, spray, and essential oils are ready)
      • Deluxe smudging kits with rituals
      • TG three concerts
      • 4 summits waitlist
  • H360 site is completed (Prerna)
  • Tg/VLN site  is completed (Prerna)
  • Events Cal is set up (Edgar)
    • list the four summit waitlists
    • three tg concerts
      • July 20
      • August 25
      • Sept 25
  • Active Campaign is set for (edgar)
    • newsletters
    • free gifts
    • upsell
    • CRM

Big Picture Goals:

May 27- June 27 

Social Media & Marketing

Yami

Editorial

Editorial and Graphics

Music

Edgar and Traciana

Logistics

Edgar

Website

Prerna

 

Big Picture Goals:

 

June 27-July 27

 

Social Media & Marketing

Yami

Editorial

Editorial and Graphics

Music

Edgar and Traciana

Logistics

Edgar

Website

Prerna

 

Big Picture Goals:

 

 

July 27- August 27

 

Social Media & Marketing

Yami

Editorial

Editorial and Graphics

Music

Edgar and Traciana

Logistics

Edgar

Website

Prerna

 

Big Picture Goals:

 

August 27- September 27

 

Social Media & Marketing

Yami

Editorial

Editorial and Graphics

Music

Edgar and Traciana

Logistics

Edgar

Website

Prerna

 

Big Picture Goals:

TEAM BIG PICTURE

editorial leads:

 

Phase 1

 

  • Develop Voice of
    • H360
  •  Products Name
    • price points
    • names of product lines
      • sprints
      • one clothes
      • products
      • names of the rituals for each ritual

Phase 2 Week of 5/2

Wed /Thursday(Noon)

  • Titles for blogs
    • assign titles +recommended products
    • keywords
    • assign where relevant– how these blogs get added as resources for the various rituals
    • assign links to other blogs
    • style guides for the cultivators
    •  Blogs
      • Style guide for blogs and social media captions
      • Assign titles and keywords for the first 30 essential blogs and first sprint blogs
      • Review questions for H360 Cultivators
      • Experiment with how to create an H360 cultivator blog
      • how to create a blurb that can be used on the h360 newsletter
      • finish development of cultivator prompts and guide pages
        • How do we create the existing H360 Spiritual Leader Blogs into blogs
  • Marketing, branding, and editorial planning with Team
    • social media captions to introduce h360
    • develop the editorial calendar and social media cal
    • how are podcasts created from blogs/tik toks

Phase 3 Week of 5/9

Thursday

  • what to call “nurture and grow”
  • How do we create blogs from the original H360 Spiritual Leader blogs
    • Can GRIT prompts be converted to H360?
    • can we update the title of GRIT to include H360?
  • Blogs
    • Style guide for blogs and social media captions
    • how to create a blurb that can be used on h360 newsletter
    • finish development of cultivator prompts and guide pages
    • review existing blogs that have come in and establish upcoming keywords and titles
      • what to do for hair?

 

  • bios for social profile/channel — for each brand
    • TG
    • VLN
    • H360
      • social media captions to introduce h360
    • about us page
    • brand page on VLN
  • Refine Product Write-Ups
    • Self-care products
    • summits
    • gifts
    • upsells
    • One Sound On Events
    • Books

Phase 4 Week of 5/ 16

  • Review which pages from TG and VLN
    • need to revised
    • Write up about the One Cloth
    • what the corresponding pages on H360 need to be
    • text for the free
    • what the copy for the collectives and sprints needs to be for now
      • personal sprint collectives
      • professional leadership collectives
  • revise some blogs
  • social media for H360, VLN, and TG
  • what are the differences between the blogs that TG writes for
    • H360
    • VLNTG reflections
    • On TG site
    • where and how can she create excerpts from her memoir?
      • develop the editorial calendar and social media cal
      • Which outside books/products to sell on h360

Phase 5 Week of 5/23

(we should be able to soft launch TG and h360 this week)

  • How do we convert the research bases into blogs?
  • revise newsletter drips
  • finish all product write-ups
  • all newsletters
  • all actual free gifts content
  • all upsell rituals text content
  • revise some blogs
  • social media for H360, VLN, and TG
  • revise newsletter drips
  • start write-ups for events

PhASE  6 Week of  5/31

(we will definitely be able to  soft launch TG and h360 this week)

 

  • finish write up of some of our virtual and in person events
  • refine writes up for one cloth
  • review all written copy on TG/VLN pages
  • refine ore blogs
  • more social media captions
  • refine gifts and launch digital e-courses
  • Develop Voice of
    • TG
    • VLN

Phase 7 Week of  6 /6

  • digital e-courses
  • revise some blogs
  • social media
  • pages on H360 that are needed to link from VLN
  • Create scripts for h360 Podcasts

Phase 8 Week of  6 /13

  • digital e-courses
  • revise some blogs
  • social media
  • pages on H360 that are needed to link from VLN
  • Create scripts for h360 Podcasts

Phase 9 Week of  6 /20 

  • digital e-courses
  • revise some blogs
  • social media
  • pages on H360 that are needed to link from VLN
  • Create scripts for h360 Podcasts

operations: (team webmaster team, and Edgar)

Phase 1

  • Which payment gateway to add
  • Active Campaign:
  • Eventscalendar–https://theeventscalendar.com/
  • File Naming Convention and Data Filing and Data Hygiene
  • Click Up – setting up workflows
  • Training guides (which include checklists and videos ) for this  handover should be linked to each team member’s workflow
  • project management and timelines set up for the workflows based on established milestones
  • S.O.P’s for our global cultivators
  • terms of policy, privacy, and services that link to the footer

Phase 2

  • S.O.P setting up store products and digital learning experiences
  • S.O.P product uploads
  • Sales funnels for events and affiliates
  • Sales funnels for booking TG keynotes
  • Sales funnels for guest outreach and partnership
  • events set up and marketing logistics
  • affiliates onboarding funnels
  • getting sponsorship

 

 

Marking/Branding Phase 3 (will happen in conjunction with Phase 1 and 2 Operations:

  • Marketing and branding (see team timelines/milestones below)
  • H360 Podcast development (see team timelines/milestones below)
  • TG songs (see team timelines/milestones below)
  • Event marketing packages (see team timelines/milestones below)
  • partnership development
  • media/PR

graphics (Elton and his team)

 

Phase 1

  • guide styling/fashion team
    • One cloth
    • One cloth for babies
    • TG clothing style guide

Phase 2 Week of 5/9

 

  • content pillars
  • do we add a selenite crystal to the candles–
  • social media hub
  • newsletter
  • For Noreen/Mary (Monday, Tuesday, Wed)
    • the inner thumbnails
    • Images /headers for events
    • add the paolo and sage and fragrance oil to the wellness kits
    • Guide team to get thumbnails and labels done
    • refine the layout for a ritual bundle or sprint bundle
    • getting labels done
    • Events/TG/VLN training thumbnails–
      • full width
      • thumbnail size
  • TG Event Headers (wed)
  • Style guide for photos for blogs  (thursday)
  • social media/marketing team meeting
    • any missing/updated headers needs for social media
      • what about the VLN handle updated (thursday)

 

Phase 3 Week of 5/16

 

  • Feedback photos for  Mary on photos for blogs
  • Feedback for Yami on her social media/marketing plan
  • Select Newsletter template for h360
  • sort out the URL for TG/VLN masking
  • Work with Noreen to get labels and thumbnails done
  • Work with TG and Edgar to plan Clickup flow for graphics
  • Update TG site pages for Prerna next phase
    • Videos
    • Podcasts
    • VLN HOME landing page

 

  • Phase 3 graphics
      • updated home page
      • tg mindful media pages (blogs, podcasts, videos, music)
  • newsletters
    • all social media templates are handed over and train Mary or Noreen to lend support
      • How to make Traciana Graves the main brand but TG the nickname? (thursday)
        • Adding outside products to the store
        • when do we need VLN social to go live and what will it post until big VLN launches?
        • What are the photos for the H360 Cultivator blogs — from S.3 and H360 Spiritual Leader blogs?
          • Can GRIT prompts/artwork be converted to H360?
          • can we update the title of GRIT to include H360?
          • we have GRIT podcast and videos and we can easily get more
          • WHAT ARE H60 SHORTS (DO WE BRING THESE OVER FROM VLN OR BRING THEM TO H3600?
  • photos for TG and H360 blogs
  • newsletters
  • capability statement
  • Marketing, branding, and editorial planning with Team
    • h360 brand style guide
    • finalize: tg mindful media pages (blogs, podcasts, videos, music
    • do we add the videos for TG and VLN onto the pages of the H360
    • when do we launch Tea with Traciana
    • what is the difference between
      • tea with traciana
      • tea for 2 and go
      • h360 talks podcasts
      • one sound on?

PHASE 3.5

  • finalize newsletters
  • support graphic team with getting thumbnails finalized
  • event headers for H360/TG event
  • support graphics team in creating the social media assets needed for Yami
  • review the names/hashtags for the different threads of the H360 podcasts
  • capability statement ready (pdf)

Phase 4 Week Of 5/23

(we should be able to soft launch TG and h360 this week)

  • layout of the
    • sprints
    • leadership collective
    • tg
    • vln training pages
  • newsletters
  • finalize all docs that get downloaded from H36/TG/V
    • the guide for gifts and upsells
    • tg bio
    • capability statement
  • h360 talks and podcasts video lower thirds and intros
  • how to design the templates downloads for a ritual and/sprints
    • the welcome email
    • the guide for each section of a product
    • a  paid newsletter for different sprint topics
    • free gifts and upsells will follow this same style guide

Phase 5 Week of 5/30

(we will definitely be able to  soft launch TG and h360 this week)

 

  • how to design the templates downloads for a ritual and/sprints
    • the welcome email
    • the guide for each section of a product
    • a  paid newsletter for different sprint topics
    • free gifts and upsells will follow this same style guide

Phase 6

  • VLN /TG marketing sheets

Phase 4

  • (to be be determine if this is necessary ) H360 product blogs
  • resume mocking up BIG VLN

 

Marking/Branding Phase 3 (will happen in conjunction with Phase 1 and 2 Operations/graphics:

 

Phase 1 Yami

  • Yami Notes
    • getting to know TG
    • Pillars of content for all three brands
    • Yami Notes Use reels
      • of TG doing what she does during the day
      • show clips of tg doing things
      • organize the content
      • question about audience
      • prepare each platform– optimize each one
      • creating post next week
      • Yami more about the product
      • Make sure that events
        • the biggest portion.

 

Phase 1

  • review home VLN & team introductions
  • names of gifts
  • bios for each editorial team
  • name of lines and products
  • VLN voice
  • tg voice
  • tg blogs
  • social media /editorial cal for all three brands
  • name of pages of TG media pages
  • outline of how to sell products and gatherings

Phase 2

  • tg media pages
  • initial social media posts for all brands
  • bio/profiles on each brand on social
  • newsletter drips
  • how to turn blogs into h360 podcast and tea with t podcasts

Phase 3

  • initial blogs and podcasts
  • on big vln
    • what to call
      • the tea room
      • listen hub
      • tea room reflections

 

  • TG songs (see team timelines/milestones below)
  • Event marketing packages (see team timelines/milestones below)
  • partnership development
  • media/PR
  • list development
  • google anaylitics
  • social media stragety

 

 

website

 

Happiness 360 FINAL FUNCTIONALITY

  • Please create an about us page as mocked up

Refinements

  • Please ensure that the font that is uploaded– is the FONT we have requested in the mock-up– “fira sans”
  • Default of thumbnail for products
    • if anyone tries to add photos that are not square please make the thumbnail dimensions proportionate to width instead of height– so that all thumbnails images stay the same height.
    • NOTE FROM Elton: Please note that the margins for the thumbnail products are off– please see the screenshot below:

Functionality Updates As Discussed:

  • We will want to you Stripe:  I will share credentials by the weekend
  • customizing the store for our functionality:
    • adding the active campaign plugin: I will share credentials by the weekend
    • adding the events calendar plugin:I will share credentials by the weekend
  • change URL-==to the Happiness-360.com– the DNS is on Godaddy
  • update the logo in the footer
  • update the header per the new graphic shared  (this already uploaded in the shop happiness site)

 

 

 

xxxx

TG/VLNPhase 3

A CHAT WITH STARS

  • add the membership login in page
  • can we prevent the posts that I am writing on a chat with stars from showing up on google searches?

TG

Three new pages

  • Podcasts Page- see mock-up
  • Video Page– See mockup
  • new VLN HOME landing page
      • https://drive.google.com/drive/u/0/folders/16mtaSa4g5Gix27S1WEFxNdzZZOCnqcMi
  • to the TG and SHOP SITE Add the following plugins
    • Yoast
    • google-analytics
    • Plugin for Translation added to VLN
    • Facebook comments on blogs (the same that we asked you to add to VLN blogs)
    • May you please add the cookies privacy pop up notice that is legally required
    • pop up cookies notice
    • can blogs NOT have the publication date?

Outstanding refinements from previous phases:

  • Text and sizing of headers
    • the size of text on the headers is incorrect– please mockup
    • there are spelling errors I have mentioned
    • the sizing of the header artwork does show up full width on most browsers
    • the sizing fo the subheaders is too small for text on mobile devices
    • The color of the section fonts in header size 4 is dark black and does not let me add the grey that is the color of the site content
    • These pages have the grey boxes that need text added– I could not figure out how to add the text:
      • https://thevlnetwork.com/tracianagraves/government-services/
      • https://thevlnetwork.com/tracianagraves/events/

 

We will need to take down the old TG site

  • the old tracianagraves
  • https://tracianagraves.com/home-2/
  • https://tracianagraves.com/shows-2/
  • https://themesinfo.com/easyweb-theme-wordpress-ba2y/tracianagraves.com-uodhg

Active Campaign

  • the call to action button underneath the header  on each of the TG  pages will  lead to a  different–gift each offer will take the user to the offer on the store where they can sign up and also be tagged in our CRM on NOTES
  • when the user clicks on a request to sign up for  H360 newsletter the newsletter this will link to a form Edgar created for the user to sign up for the h360 newsletter

Hyperlinks and Urls for pages and sub tabs

  • Each section on every page will need an anchor URL– and some will even get domain masking
  •  I will provide an excel sheet:
    • https://docs.google.com/spreadsheets/d/1DMElYIs42y92l92LpLB59juGbOVSGmB_vIl7-dqIyfY/edit#gid=0Each subtab on every page will link an anchor link
      • Please note that the UX for the subtabs on each page — leads to an anchor section (that is listed already on each page.  The subtabs that don’t have a section on a page are meant to link to a corresponding page on the TG site
      • All videos tabs will link to a playlist on youtube
      • Hyperlink all footers and tabs

We will need to make the bio and the capability statement downloadable

 

 

 

XXXX

TG/VLN Phase 4

  • Proof and test Happiness and TGAdd six pages as mocked up:https://drive.google.com/drive/u/0/folders/16mtaSa4g5Gix27S1WEFxNdzZZOCnqcMi
    • Blogs- see mock up
    • Advertise–  see mock up
    • Guest page see mock up

     

xxxx’

VLN Phase 14

  • Develop Big VLN
  • install Learn Dash
  • creating a template for the blogs that allow us to only recommend various products (to be determined if this is necessary)

xxxxx

MAY

 

CONTENT

  • XXX

OPERATIONS

  • XXX

GRAPHICS

  • XXX

WEBSITE DEVELOPMENT

  • XXX

 

PRODUCT DEVELOPMENT

  • XXX

MISC

  • XXX

 

 

JUNE

CONTENT

  • XXX

OPERATIONS

  • XXX

GRAPHICS

  • XXX

WEBSITE DEVELOPMENT

  • XXX

 

PRODUCT DEVELOPMENT

  • XXX

MISC

  • XXX

JULY

 

CONTENT

  • XXX

OPERATIONS

  • XXX

GRAPHICS

  • XXX

WEBSITE DEVELOPMENT

  • XXX

 

PRODUCT DEVELOPMENT

  • XXX

MISC

  • XXX

AUGUST

 

CONTENT

  • XXX

OPERATIONS

  • XXX

GRAPHICS

  • XXX

WEBSITE DEVELOPMENT

  • XXX

 

PRODUCT DEVELOPMENT

  • XXX

MISC

  • XXX

SEPTEMBER

CONTENT

  • XXX

OPERATIONS

  • XXX

GRAPHICS

  • XXX

WEBSITE DEVELOPMENT

  • XXX

 

PRODUCT DEVELOPMENT

  • XXX

MISC

  • XXX

OCTOBER

CONTENT

  • XXX

OPERATIONS

  • XXX

GRAPHICS

  • XXX

WEBSITE DEVELOPMENT

  • XXX

 

PRODUCT DEVELOPMENT

  • XXX

MISC

  • XXX

NOVEMBER

CONTENT

  • XXX

OPERATIONS

  • XXX

GRAPHICS

  • XXX

WEBSITE DEVELOPMENT

  • XXX

 

PRODUCT DEVELOPMENT

  • XXX

MISC

  • XXX

DECEMBER

CONTENT

  • XXX

OPERATIONS

  • XXX

GRAPHICS

  • XXX

WEBSITE DEVELOPMENT

  • XXX

 

PRODUCT DEVELOPMENT

  • XXX

MISC

  • XXX

 

Blog Data

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Additional Media Attached

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Podcast

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Category Blog

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